The new format to debut in Pescia in January 2016 has been presented.
Flormart, the historical International Show in Padua devoted to nursery gardening and gardening, chooses the Tuscan Flower and Plant Market – City of Pescia (Mefit) for the launch of its new travelling winter edition, to be called Flormart in tour. It will be held alongside the main appointment in September, scheduled 9-11 September 2015, meeting every other year in the most important centers of the Italian and emerging foreign market nursery-gardening productions.
This first edition of Flormart in tour, presented last Saturday in Pescia at Mefit, will be called Flormart in Toscana and will be held in January 2016.
On that occasion the Pescia structure will be hosting, besides the exhibitor stands, Master Flower – Spring/Summer Trends by diADE advertising company: a series of flower composition demonstrations in real time, starting from trends and thematic areas suggested by diADE, on the basis of aesthetic and commercial criteria. The objective is to give flower and plant professionals visiting Flormart useful suggestions to help increase sales.
«We have decided not to limit ourselves to repeating a model that functioned in the past – asserts Daniele Villa, CEO of PadovaFiere – it was perhaps easier, but did not fully respond to the real needs of the market. Flormart in tour will allow us to strengthen our connection with “the territories”. It is not only exposition, but even a place for discussion, an occasion for hearing the voices of the producers…».
The countdown has already started for the September event. This edition will be all about innovation, with great attention to eco-technologies and even greater internationalization (the participation of over 50 foreign buyers has already been confirmed).